From today, our Michelberger Forest & Mountain Herbal spirits can be delivered to any doorstep in the United States! A month ago we walked into this tiny, hidden-away liquor corner store in Brooklyn, to find a world inside full of booze wonders. Run by a charming Indian guy who used to be programmer for IBM and then used his skills to build his own business around a product he loves: booze. (…)
Last week a crew of eight Michelbergers went to New York to welcome our booze as it landed on American soil! There was our Victorian house in Ditmas Park, Doug’s platform in the sky, our 12-seater Ford E250, the Autumnal colours of Prospect Park, the Chelsea flower market, the big fish from The Farm on Adderly, the fresh beer from Justin’s new microbrewery bar Threes, Hans cleaning windows, Gerald preparing all (…)
Today our teamwork with Mikkeller made its first appearance on stage. Azar and Keith Shore (the amazing Mikkeller art director) teamed up on designing the bottle. The printer might have enjoyed himself a bit too much, that’s why this first lot has the label placed upside down. Limited edition so to speak Mikkel, look at what we have here: “Mikkellerberger is an American Pale Ale brewed with light malts and (…)
Last week we paid a whistle-stop visit to London on Fountain of Youth business. The streets were quiet and shining, the weather was great and we had an amazing time and made many new friends. This is what we did: We stayed at the new Ace Hotel on Shoreditch High Street. The Ace team will always be close to our hearts and this is a beautiful addition to their stable. (…)
For the last weekend before the christmas madness begins, 29th/30th of November, we will purify our sins with the golden waters of the world’s most gypsy-hippie beer magicians from Mikkeller. Our friends Jacob and Mikkel will pack a truck full of beer barrels – 7 unique different beers on tap for one weekend only. Mikkeller’s beers explore the borders of our senses: extreme, challenging, deep, full of character and colors. (…)
So say hello to The Book of Bones!
We met old and new friends from Mikkeller at the Barconvent in Berlin. The nicest and coolest beer brewers in the universe. We are working on a hotel edition called the Mikkellerberger… one that mixes with Fountain of Youth
An einem Samstagmorgen trifft sich eine bunte Mischung der Michelberger Mannschaft im tiefsten Berlin Wedding zu einer Führung durch die Preussische Spirituosen Manufaktur. Die PSM – ein Ort der bis heute im Originalzustand von 1874 erhalten ist von der ersten Minute nach Kräuterapotheke riecht und bis zur Letzen fasziniert. Gerald, der uns durch die heiligen Hallen führt, möchte uns sensibilisieren und uns ermuntern an unseren Geruchs- und Geschmackssinn zu glauben. (…)
At the Bar Convention Berlin this week, we presented our BOOK of BOOZE to all the Booze People of Europe. As we are just starting out in the big and established beverage world, we thought about a way to get our Fountain of Youth Coconut Water and our Michelberger Booze directly to anyone in Europe who would like to get a taste of the magic. Then we thought, why not (…)
… is a very very heavy novel.